Stuy Town Fails Branding 101

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Create your own Oval Website.Want to be part of Stuyvesant Town's Oval Amenities / Essentials without paying the $250 initiation fee and $20 a month? Well thanks to American Leisure, the detail disorientated lifestyle team responsible for the amenities / essentials, you can. The company forgot to acquire the domain names for each of the spaces so anyone can register one and create their own Oval Amenities / Essentials website...or blog!

OvalConcierge.com, OvalKids.com, and OvalStudy.com are all currently for the taking at Register.com. (OvalLounge.com and OvalFilm.com have already been acquired.)  In all honesty this oversight should not come as a surprise to anyone who receives the ransom note prose sent out by American Leisure's staff. They're still struggling with stringing together e-mails that don't sound as if they received their credentials from a correspondence course.



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Wow! Those went fast. I can't wait to see what their new owner does with them.

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