how to tell story with data insights is key to your company’s success. It’s not enough to just present the facts—you must tell a story with your data. A great way to do this is through data storytelling, which combines best practices for visualization and narrative to create an engaging data presentation that drives change in business. This article will walk you through the steps of preparing your data and using best practices to create an effective story with your data that is sure to resonate with your audience.
The Art of Data Storytelling: How to Make Numbers Come to Life
When creating your data story, start with a clear objective in mind. This may be anything from relaying campaign results to justifying a bigger budget for a project. Then, identify the data points that support your main objective and will resonate most with your audience. Be sure to choose visuals that reflect the data you are presenting. It is easier for the human brain to process visual content compared to raw numbers. Finally, be sure to provide qualitative data when possible, as this provides more context and a solution to your audience.
The best way to tell a story with your data is by ensuring that you are telling the truth. While there are many documented cases of businesses manipulating their data to fit their desired narrative, this will only backfire in the long run. Rather, be as objective as possible when presenting your data and avoid the following mistakes:
