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For real estate professionals, AI tools can be useful for everything from improving client experiences to streamlining marketing efforts. With their help, agents can spend more time focusing on what matters most: building strong relationships with clients and providing top-notch service.

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AI is also being used to streamline some of the more labor-intensive aspects of real estate marketing and listing. For example, AI-based lead generation platforms like BoldLeads and Zillow Premier Agent automate tedious data analysis and online search research. And by automatically identifying and targeting potential buyers, they allow agents to focus on generating qualified leads.

Other AI-based tools are being used to personalize and enhance content creation. For example, Xara AI is an all-in-one AI writing tool that can quickly create conversion-focused content to promote listings on social media and other marketing channels. The tool repurposes existing images and information from listings to generate new, compelling, attention-grabbing text. With business-ready templates, auto-resizing, and branding, it’s simple to generate high-quality content that will stand out and get noticed.

Finally, AI-powered chatbots can be used to engage prospects and answer frequently asked questions 24/7. For example, Localize’s Hunter app uses both artificial and human intelligence to identify and qualify potential buyers and then schedule tours. It can also collect prospect data, provide property details, and even analyze market trends.