Live Sports for Streaming Platforms

The roar of the crowd, the tension of a game’s final moments, a championship-winning goal, a buzzer beater—these are just some of the emotions that make live sports so special. While watching a game on television or online does give fans vicarious enjoyment of the event, it can’t capture the sense of being in the stadium, hearing the roar of the crowd and seeing the players up close.URL :www.radiokrka.com

Live Sports

Streaming platforms are embracing live sports as a way to engage viewers, attract cord-cutting audiences and mitigate escalating operating costs. As a result, live sports rights have become a key driver of streaming service investment, with companies such as Amazon Prime paying $1 billion per year for NFL Thursday Night Football and AppleTV+ securing the rights to MLB, MLS and US women’s and men’s national soccer team games.

To deliver high-quality user experience during a live sports broadcast, it’s important to ensure low latency. This can be challenging for services if millions of users are simultaneously viewing the same game, but technology advancements like CMAF are allowing providers to provide a seamless streaming experience for customers.

In addition, to enhance the user experience, streaming services can use overlays and real-time onscreen descriptions during sporting events to educate viewers about the action. They can also offer trivia and links during lulls in the game to help keep viewers engaged. Depending on the type of audience, streaming services can opt for either SaaS or on-prem infrastructure approaches to manage media processing and delivery.…