Residents of Stuyvesant Town, Manhattan's most exclusive, luxury rental complex, are all too familiar with the propaganda-like marketing campaign surrounding the continually forthcoming Oval amenities. The Oval Lounge, Oval Film, Oval Study, Oval Kids, (yes, we get it, Oval), are being advertised on Stuyvesant Town's malfunctioning website, through direct mail to their tenants, on giant banners at the demolition site, and with bright signs in the new über-sterile leasing office on First Avenue.We have all seen the ad for Oval Film which makes use of imagery from the Frank Sinatra film, The Man with the Golden Arm, but several readers have inquired if Tishman Speyer has permission to use Frank Sinatra to sell its over-priced amenities to the tenants? Just asking.
Lux Living has contacted the estate of Frank Sinatra to see if ol' blue eyes is down with old Tish-Spy. We will keep you posted.
Image taken of the banner at the demo site of Oval Film, contributed by a Sty Spy.
The Tishman Speyer motto is taken from Frankie's hit song ---
If somebody rips you off
It's no good
Unless he rips you off
All the way
TishSpy version:
Dooby Dooby Doo
We will scrooooo yooooo
we just got started
F'n brilliant!